I read with interest this post. There are a couple of things that I want to mention about reflectivity
and the images of such.
First of all, most photos showing reflectivity are going to be misleading. You can not tell how
reflective an item is based on the photo. All you can show with a photo is how each material is
relative to another material. Exposure by the flash must be carefully set or every color will over expose.
Plain and simple.. and with NO DOUBT.. black is not as reflective as other colors no matter what brand, ours,
tape works, etc.. black is the least reflective and that's just the plain and simple fact. In any photo where
the black shows up even half as well as any other color, that is an overexposed photo and basically the black
is showing very visible because it is overexposed based on the camera averaging the exposure. To get a correct
photo, you must decrease the flash output 95% or more in typical shots.
In defense of reflective regular black, it has a surprising amount of reflectivity considering it's a black surface. I'd say
any reflection is impressive and in this vein, all reflective black sheeting is impressive. Some blacks may be duller than
others but make no mistake about it, they are all under performers. Go to our pinstripe page here:
(yes there is an error on the page which I'll fix, but you can still see
the hand holding the tapes).. Have a look at this closely. We went to great effort to make sure there was no over exposure
so that our customers could get an idea of what is reflective to a high degree. The black tape is the dark one in the middle. If anything,
this picture is excessively hard on the black because it is quite reflective but not when next to the reflective top colors.
Now look at the picture below. This is a strip of regular black (all regular blacks are similar in reflectivity) black laid over a sheet of superblack.
Ignore the colors, this is a reflective reference photo only. The color tone means nothing, just look at the shade difference and decide for yourself if superblack is more reflective and if it is, how many times more reflective is it? 1x 3x 10x?
This is not a sales presentation. It's an educational post because I am concerned that some of you are not clear about what you have
and what it will do for you. Safety is much more than just buying some reflective tape, but reflectivity should be an important part of your
night safety plan and knowing just how reflective you are is paramount to you having a fair shake at safety.
I have reflective black on my own bike, and I've loaded the frame with superblack. And I feel safe, but I know that I am safer by combining other
brighter colors or using all superblack is a better choice.
There is a cost difference. The difference in raw material cost is going to surprise you....
For the cost of 1 square foot of superblack 12" x 12" we can make a 24"x24" block of regular black. That's why it sells for more. And with few
exceptions such as small decals, we do not factor in the real full additional cost on items such as speed stripes or mega flames. The add-in price
of superblack often less than what it actually costs to use that material. Not in all cases, but in many.
I do not want to undermine the value of regular reflective black. It is a better alternative by a long shot over non reflective black as a styling accent. And
while it can be considered the least reflective of all colors, it still has the reflectivity necessary to give you a chance of being seen on a dark road, in the faint light of those remote areas.
I hope I have cleared this up.